Epigamia becomes a part of my life

Greek yogurt is created from a centuries-old technique of straining out liquid whey, creating a thick, creamy yogurt without the addition of gums, thickeners or milk fat. In Greece, strained yogurt, like yogurt in general, is traditionally made from sheep’s milk. Strained yogurt contains more protein.

Flavoured yoghurts were an integral part of my everyday meal be it with breakfast or after a lunch or dinner, for a few years while I was living abroad. And in my previous blog post, I mentioned how I acquired an interest for flavoured yoghurts and because of it inculcating the habit of eating non-flavoured yoghurts. Once I returned to India, I could not find a a tasty flavoured yoghurt as Müller though Nestlé was fairly good. So, I stopped eating yoghurts.

Recently, during my travel to Mumbai, my best friend took me to a nearby supermarket that stacked Epigamia yoghurts. Out of the many flavours that were available I picked Blueberry because I had never tried that particular flavour before. The moment I ate a spoonful of that yoghurt, immediately it felt I was on a time travel back to the past and reminded me of those days of eating Müller yoghurts. I felt very happy instantly and kept telling my friend and his Mrs that I must buy a couple more before my return to Bangalore. Unfortunately, I could not buy. But, looked up on big basket if Epigamia was available for delivery in Bangalore and when I learnt that it was being sold, I decided to buy upon my return and ended up ordering nearly 8.

Last week, I wanted to order few more Mülberry yoghurts from bigbasket but to my surprise, there was no availability. There was no stock even on natures’s basket. So, I did this:

And soon came the reply from Epigamia

So, I emailed them my details and indicated my story briefly and how much I loved their yoghurts. Immediately, a representative replied, apologised for unavailability of stock and politely asked me if a few yoghurts including a couple of new samples be sent so I could taste them too. Without hesitation, I accepted and within 24 hours, they sent me a few yoghurts. I loved their gesture.

I have tried almost all their flavoured yoghurts now.

Epigamia | Green Apple Flavour | Greek Yoghurt 

Epigamia Green Apple | Greek Yoghurt | PritishSocial

Epigamia | Strawberry Flavour | Greek Yoghurt

Epigamia | Strawberry Flavour | Greek Yoghurt | PritishSocial

Epigamia | Alphonso Mango Flavour | Greek Yoghurt 

img_9270Epigamia | Alphonso Mango Flavour | Greek Yoghurt | PritishSocial

Epigamia | Vanilla Bean Flavour | Greek Yoghurt 

img_9278Epigamia | Vanilla Bean Flavour | Greek Yoghurt | PritishSocial

Epigamia | Blueberry Flavour | Greek Yoghurt 

img_9280Epigamia | Blueberry Flavour | Greek Yoghurt | PritishSocial

Epigamia | Honey Banana Flavour | Greek Yoghurt 

Epigamia | Honey Banana Flavour | Greek Yoghurt | PritishSocial

Epigamia | Mulberry Flavour | Greek Yoghurt

Epigamia | Mulberry Flavour | Greek Yoghurt | PritishSocialEpigamia | Mulberry Flavour | Greek Yoghurt | PritishSocial

Why Epigamia?

Why Epigamia? | Greek Yoghurt | PritishSocial

How Epigamia Helps You?

How Epigamia Helps You? | PritishSocial

Unlike other brands in the market, Epigamia greek yogurt contains no preservatives and artificial flavours and has a truly natural taste. It is creamy too. In simple terms, Greek yogurt is a thicker and smoother version of our Indian dahi.

Abhimanyu Chakravorty of Indian Express writes “I am inclined to believe that our Mango Shrikhand is as good as a Greek Yoghurt and should have been marketed in a stylish way too so we could have been proud to see an Indian product going global.” 

Read About The Healthy Benefits Of Greek Yoghurt and was quite fascinated to know how also eating a Greek Yoghurt after a tough workout could repair the damage done by exercise.

Greek Yoghurt Market In India 

Jim Cornell of Dairy Reporter in a 2016 report states that the yoghurt market can hit $1bn by 2021. Rapid lifestyle changes, exposure to foreign products are increasingly influencing young people to purchase probiotic drinks and yoghurts. The Greek Yoghurt market is still in its infancy stage so foreign companies must strategise creatively and effectively in order  to be successful and grow in the Indian market.

Latest Dairy News in India

Parag Milk Foods, India’s leading manufacturer of dairy-based branded foods, has announced its expansion into making whey protein. The brand, called “Avvataar Absolute whey protein” will be 100 percent vegetarian, gluten, sugar and lactose-free, and will seek to take on some of the global imported whey isolate protein brands.

4 Comments Add yours

  1. Prahlad says:

    Awesome stuff dude! I also used to eat fruit Yoghurts when I was in Germany. When I came back to India, I missed them and thought why this product isn’t available in India. This was 10 years ago! I’ll surely have a try at these flavours now!

    Liked by 1 person

    1. Pritish Soundararajan says:

      Yes you must try. I created an impression that only the Mulberry flavour would be good. But, thankfully I was wrong. I love all their flavours now. Can’t wait to see chocolate flavours in the future. Let me give you a few tips. Buy some chocolate chips or cornflakes, or make your own melted chocolate & crushed wafer balls and mix it with any of the flavours you like. Any chocolate ingredient you want to add may taste good with their vanilla bean flavour. Soon, am going to experiment with these yoghurts. I will keep sharing them as I keep making them. 🙂

      Like

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s