Greek yogurt is created from a centuries-old technique of straining out liquid whey, creating a thick, creamy yogurt without the addition of gums, thickeners or milk fat. In Greece, strained yogurt, like yogurt in general, is traditionally made from sheep’s milk. Strained yogurt contains more protein.
Flavoured yoghurts were an integral part of my everyday meal be it with breakfast or after a lunch or dinner, for a few years while I was living abroad. And in my previous blog post, I mentioned how I acquired an interest for flavoured yoghurts and because of it inculcating the habit of eating non-flavoured yoghurts. Once I returned to India, I could not find a a tasty flavoured yoghurt as Müller though Nestlé was fairly good. So, I stopped eating yoghurts.
Recently, during my travel to Mumbai, my best friend took me to a nearby supermarket that stacked Epigamia yoghurts. Out of the many flavours that were available I picked Blueberry because I had never tried that particular flavour before. The moment I ate a spoonful of that yoghurt, immediately it felt I was on a time travel back to the past and reminded me of those days of eating Müller yoghurts. I felt very happy instantly and kept telling my friend and his Mrs that I must buy a couple more before my return to Bangalore. Unfortunately, I could not buy. But, looked up on big basket if Epigamia was available for delivery in Bangalore and when I learnt that it was being sold, I decided to buy upon my return and ended up ordering nearly 8.
Last week, I wanted to order few more Mülberry yoghurts from bigbasket but to my surprise, there was no availability. There was no stock even on natures’s basket. So, I did this:
And soon came the reply from Epigamia
So, I emailed them my details and indicated my story briefly and how much I loved their yoghurts. Immediately, a representative replied, apologised for unavailability of stock and politely asked me if a few yoghurts including a couple of new samples be sent so I could taste them too. Without hesitation, I accepted and within 24 hours, they sent me a few yoghurts. I loved their gesture.
I have tried almost all their flavoured yoghurts now.
Epigamia | Green Apple Flavour | Greek Yoghurt
Epigamia | Strawberry Flavour | Greek Yoghurt
Epigamia | Alphonso Mango Flavour | Greek Yoghurt
Epigamia | Vanilla Bean Flavour | Greek Yoghurt
Epigamia | Blueberry Flavour | Greek Yoghurt
Epigamia | Honey Banana Flavour | Greek Yoghurt
Epigamia | Mulberry Flavour | Greek Yoghurt
How Epigamia Helps You?
Unlike other brands in the market, Epigamia greek yogurt contains no preservatives and artificial flavours and has a truly natural taste. It is creamy too. In simple terms, Greek yogurt is a thicker and smoother version of our Indian dahi.
Abhimanyu Chakravorty of Indian Express writes “I am inclined to believe that our Mango Shrikhand is as good as a Greek Yoghurt and should have been marketed in a stylish way too so we could have been proud to see an Indian product going global.”
I Read About The Healthy Benefits Of Greek Yoghurt and was quite fascinated to know how also eating a Greek Yoghurt after a tough workout could repair the damage done by exercise.
Greek Yoghurt Market In India
Jim Cornell of Dairy Reporter in a 2016 report states that the yoghurt market can hit $1bn by 2021. Rapid lifestyle changes, exposure to foreign products are increasingly influencing young people to purchase probiotic drinks and yoghurts. The Greek Yoghurt market is still in its infancy stage so foreign companies must strategise creatively and effectively in order to be successful and grow in the Indian market.
Latest Dairy News in India
Parag Milk Foods, India’s leading manufacturer of dairy-based branded foods, has announced its expansion into making whey protein. The brand, called “Avvataar Absolute whey protein” will be 100 percent vegetarian, gluten, sugar and lactose-free, and will seek to take on some of the global imported whey isolate protein brands.